Strengths: Strong strategist, unafraid of failure, unafraid of
being different, speaks up for others
Industry: Automobile Glass & Technology
Favorite quote: “Those who fly alone have the strongest
T E L L U S A B O U T Y O U R S E L F ?
Immigrated to the USA at age 17. I came to this country
broke, didn’t speak any English, had no education, and
became homeless while chasing the American dream. These
life events made me a stronger Latina woman, a solid
strategist, and a focused executor. I grew up around my
father towing/fixing cars, and I always wondered; why can’t
more females not be a part of the auto industry? It felt like it
was off-limits! Therefore, since my arrival to the USA, I have
been on a mission to open the door for other females who
want to be trailblazers in male-dominated industries. I am
proud to be a co-founder of Windshields R Us, an auto glass
Windshields R Us’ vision is to be known as a trusted auto
glass organization within our regional markets. Our mission
is the safety of our customers and our goal is to deliver the
best quality of service at an affordable price without
compromising safety while ensuring the customers’
experience is unlike any other.
Building the right team is at the core of our business.
Essentially, our glass technicians are an extension of our
brand, so growing their capabilities are non-negotiable.
Understanding the consumer is key to our success. I spend
many hours studying and analyzing consumers’ behavior
while designing our services. In a highly competitive market
establishing affordable yet profitable prices are crucial to
remaining a preferred auto glass shop; therefore, managing
cost without compromising safety protocols is part of the
equation of success.
Lastly, I embrace change in technology and never fear the
W H A T A R E S O M E O F Y O U R A C H I E V E M E N T S
I co-founded Windshields R Us at the cusp of COVID-19. I
believe throughout this journey I have learned to pivot
without fear of failure while embracing the unknown. I
have learned to lien on the power of strong relationships.
As a small business owner, it is crucial to be involved in the
community, be present and inclusive of all.
I have also learned the value of a growth mindset. I am
constantly learning how to be a better leader. This mindset
crafted my ability to be a stronger entrepreneur. I have
learned to be unapologetically different, unafraid of failure.
I put myself through college to learn English and have
earned an MBA and Law Degree all of which have
prepared me to be a stronger female entrepreneur.
During COVID-19, I experienced a lot of feelings of
uncertainty, but I stuck to my plan and proceeded to
execute the required steps to navigate my company
during some tough times. Impressively, Windshields R Us
grew in a record time.
A N Y A D V I C E F O R W O M E N W A N T I N G T O S T A R T A B U S I N E S S ?
Believe in yourself and block the noise! You will encounter
barriers and challenges but that’s how you grow and
expand your business. Embrace being different and be
unafraid to do the unthinkable. Many will tell you that your
dream is not solid and that it will not work. Block the
chatter and stay focused. Ensure you have a solid strategic
plan and stick to your gut.
Reassess your CORE commitment to your business often.
Ensure you are aligned with your mission and the
consumers’ needs. Embrace the negative thoughts and
always turn them into positive ones. It is ok to sometimes
feel lost and confused; however, always reevaluate your
commitment and ensure your Mission is at the CORE of
An important lesson learned is to remain resilient before
any unexpected changes and learn to predict the
consumer needs before your competitors figured them